The failure of the companies pushing political agendas on young children.
Recently, numerous companies have been introducing LGBTQ-themed clothing for young boys and girls and releasing movies aimed at children featuring gay protagonists. While there is nothing inherently wrong with individuals expressing themselves through clothing, regardless of whether it promotes messages such as "Happy and Gay" or "Happy and Straight," some may find these expressions unfamiliar or unusual. However, individuals should be free to exercise their personal choices without undue influence from others. The financial losses incurred by companies like Disney, Target, and Kohl's can be attributed to the specific target audience of these movies and clothing items rather than the presence of LGBTQ themes.
The Walt Disney Company, in particular, the primary source of income in media and entertainment led by Disney +, has seen highly damaging losses in the last couple of quarters. Before the highly anticipated quarterly earnings call of the Walt Disney Company, news broke that Disney+ had suffered a loss of a staggering 4 million subscribers. This unfortunate trend follows a decline of 2.4 million subscribers in the last quarter of 2022. Even more confounding is that most lost subscribers originate from India and various parts of Asia, where Disney+ operates under Disney+ Hotstar. This disheartening outcome can be attributed to Disney's recent setback of losing the streaming rights to the esteemed Indian Premier League's cricket matches. Due to the price increase, Disney + lost 300,000 subscribers in the United States and Canada. Disney has also had countless movies and TV shows at the box office bust, primarily those
including LGBTQ characters, with the target being children. There is absolutely nothing wrong with the demonstration of gay or lesbian characters in movies. Still, the over-sexualization of a cartoon character's sexual orientation or sexual preference is not needed. Demonstrated by what Movie Web called the biggest box office bombs in Disney history, Strange World, a cartoon by Disney with openly gay leads, completely flopped, costing Disney 100 million dollars in lost revenue.
While 100 million dollars out the window is a significant loss even to a large corporation like Walt Disney, those numbers are in the shadow of what occurred to Target. Not following the severely damaging loss Bud Light faced when it promoted a video of Dylan Mulvaney, a Trans Woman showing that Bud Light sent her a beer with her face on it, celebrating her 365th day of transitioning to become a woman.
Sexualizing beer and using it as a trophy of transgendersim is quite something. Just imagine how odd it would be if Bud Light sent a 22-year-old a beer with his or her face on it, congratulating them for keeping the same gender for a year! A trans person equals a non-trans person, so why are we congratulating a trans person like it's some achievement? ANHEUSER-BUSCH, the company that owns Bud Light, lost a stunning 27 billion dollars, and Bud Light sales are down 30% after this disastrous and unnecessary promotion.
For some odd reason, Target did not understand and introduced something causing even more losses to the company. Unlike Budlight sexualizing beer, Target decided to sexualize young children. After the launch of their most recent campaign Pride Kids’ & Baby clothing line, which was shown in countless stores around America, Target lost 9 billion dollars in 7 days. Target is worth 65 billion dollars, so that's a loss of 14% of their total company worth for no logical reason. These clothes, exclusively intended for very young kids, some even under a year old, had messages like Trans People Will Always Exist, Just be You and Feel the Love, Hi, Im Queer, Queer, Queer.
There's nothing wrong if an 18+-year-old wears any of those shirts or even an older teenager, but buying and forcing your six-month-old child who can't talk to wear a shirt that says “ They/ Them” is borderline comical. Pushing a tuck-friendly bathing suit for a twelve-month-old child is outlandish, to say the least, but most of all, why do political agendas have to penetrate every aspect of daily life? If you want to wear a shirt full of Pride colors, you want to wear to have gender-affirming surgery, that's fine, Just like if you want to wear a shirt that says Happy and Straight or a shirt full of the word
heterosexual. While all cases might be a little strange to most people, just because something is weird does not give you the right to discriminate.
In conclusion, all these companies listed above that have gone woke have lost millions and, in some cases, billions of dollars. Once again, there is nothing inherently wrong with promoting LGBTQ products; the real issue is when the target is kids. It's essential that the children of this great nation have the freedom to choose their sexual orientation and their sexual preference without political indoctrination being introduced to them before they can even walk and talk. Coming after the kids will be the final blow to the Woke Movement, making it lose credibility and subject to ridicule.
Works Cited:
Kollewe, Julia. “Disney+ Loses 4m Subscribers amid Exodus in Indian Market.” The Guardian, 11 May 2023, www.theguardian.com/media/2023/may/11/disney-loses-4m-subscribers-amid-exodus-in-indian-market.
Accessed 30 May 2023.
Fink, Richard. “Why Strange World Bombed at the Box Office.” MovieWeb, 29 Nov. 2022, movieweb.com/strange-world-flop-box-office/.
Hookstead, David. “Anheuser-Busch Loses $27 Billion in Value after Dylan Mulvaney Disaster.” OutKick, 1 June 2023, www.outkick.com/anheuser-busch-market-value-27-billion-bud-light-dylan-mulvaney/.
Accessed 3 June 2023.
Dean, Zach. “Target Loses $9 Billion in One Week, Tells Bud Light to Officially Hold Its Beer.” OutKick, 25 May 2023, www.outkick.com/target-loses-9-billion-in-one-week-tells-bud-light-to-officially-hold-its-beer/.
Accessed 3 June 2023.
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